If people visit your page but don't sign up, call or order, the problem is almost always the page, not the traffic.
There are seven usual causes: no dedicated page, an unclear offer, a broken mobile view, no proof, a weak button, a long form and a slow load. All seven can be fixed without a full redesign.
This guide explains each one with a simple fix and tells you what a normal conversion rate looks like. It ends with a ten minute audit you can run today.
What is a good landing page conversion rate?
A conversion rate is the share of visitors who do what you want: sign up, call, or order. If 1,000 people visit and 10 sign up, your conversion rate is 1%.
Unbounce studied 41,000 landing pages and found a median conversion rate of 6.6% across all industries (Unbounce, 2024 benchmark). Half of the pages did better, half did worse.
So if your page converts at 1% or 2%, you are not unlucky. Something on the page is stopping people.
1. Do you have a real landing page?
Many businesses send all their ads and posts to the homepage. The homepage talks about everything, so the visitor does not know what to do.
A landing page is one page with one goal. Think of a shop window: a good one shows one thing clearly, with a price, so you know if you want to walk in.
The fix: one page per offer. If your ad is about your delivery service, it should land on a page about that service, with one action to take.
2. Can a visitor tell what you offer in five seconds?
A headline like "Innovative solutions for modern businesses" says nothing. The visitor thinks "OK, but what do you actually do?" and leaves.
The fix: say what you do, for whom, and the result, in plain words. For example: "Online store for Algerian sellers. Cash on delivery and courier delivery built in."
Avoid promises you can't prove, like "triple your sales". They lower trust instead of raising it.
3. Does your page work on a phone?
In Algeria, 59% of web traffic came from phones in September 2026 (StatCounter). If the page is hard to read or tap on a phone, you lose most visitors before they read anything.
The fix: design for the phone first. Check your page on your own phone before your laptop: big buttons, text readable without zooming, nothing wider than the screen.
4. Do you show proof that others trust you?
A page that only says "trust me, we are great" convinces nobody. Online, and in a market where people have been burned by unknown sellers, it convinces even less.
The fix: show real proof. Customer reviews with real names, photos of real orders or results, the logos of real clients, or a number you can back up. Never invent testimonials. One true review beats ten fake ones.
5. Is your button clear, and is there only one?
A button that says "Submit" or "Learn more" pulls nobody. Five different buttons confuse everybody.
The fix: one main action per page, written as what the visitor gets. Not "Contact us" but "Get my free quote on WhatsApp". In Algeria, a WhatsApp button with a pre-filled message is often the strongest action, because many customers prefer a message to a form.
6. Are you asking for too much, too soon?
A form that asks for name, email, phone, company, budget and timeline feels like paperwork. Every extra field gives people a reason to stop.
Even in checkouts, where people are ready to buy, Baymard found the average form had 11.3 fields when most sites need only 8 (Baymard, 2024). A first contact needs far fewer.
The fix: ask only for what you need for the next step, often a name and a phone number. Ask for the rest later, once you have earned some trust.
7. Does your page load fast on a phone?
Big images, heavy animations and extra plugins make pages slow, especially on mid range phones and weak connections.
Google's 2016 study "The Need for Mobile Speed" found that 53% of mobile visits were abandoned when a page took over three seconds to load (Google, 2016). The study is from 2016, but the lesson has not changed: slow pages lose people.
The fix: compress images, remove what you don't need, and test your page on PageSpeed Insights. It shows exactly what slows it down. I explain the speed scores Google uses in what is SEO.
How do you audit your landing page in 10 minutes?
Open your page on your phone and answer yes or no:
| Check | Question | If "no" |
|---|---|---|
| Five second test | Can a stranger say what you offer after five seconds? | Rewrite the headline |
| Phone | Does it work perfectly on your phone? | Fix the mobile layout first |
| One action | Is there one clear main button? | Remove the other buttons |
| Proof | Do you show real proof that others trust you? | Add real reviews or results |
| Form | Do you ask only what you need for the next step? | Delete fields |
| Speed | Does it load in about three seconds on mobile data? | Compress images, test on PageSpeed |
| Price or next step | Does the visitor know what happens after the click? | Say it next to the button |
Each "no" is a leak. Fix the first one and measure again before you change the next.
What mistakes do people make when fixing a landing page?
- Changing everything at once. You won't know which change worked. Fix one thing at a time.
- Buying more ads before fixing the page. More traffic into a page that does not convert only costs more.
- Copying a competitor's page. Their page may convert badly too.
- Measuring clicks instead of real results. Count sign ups, calls or confirmed orders.
- Adding long text instead of a clear headline. If the first screen does not say what you offer, nobody reads the rest.
What should you do this week?
- Today: run the 10 minute audit above on your phone.
- Today: rewrite your headline so it says what you do, for whom, and the result.
- This week: keep one main button and delete form fields you don't need.
- This week: test the page on PageSpeed Insights and fix the biggest problem it shows.
- For two weeks: measure real results, then fix the next "no".
If your page leads to an online order, the checkout is the next place sales leak. I cover it in the paradox of choice at checkout.
Not sure if you even need a site or an app? Read website or app first.